The Merchant’s Website Development Plan

The Merchant’s Plan

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E-commerce is a way of life and you need a store that can power your goals through to achievement. This is a perfect package for merchants who are ready to create a great online storefront for their business.

Estimated time: 45-60+ days

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We love e-commerce. It’s such a huge part of who we are and where we come from in our own experience, so we’ve got a pretty good idea on how to build a great online store.

We believe in using the right tool to do the job, so it could be something like FoxyCart for small cart needs, or WooCommerce, or even Magento for bigger catalogs and more demanding needs. Either way we have you covered.

If you’re looking because you’re ready for a redesign, do you know where the issues are for your current site? Starting your redesign project with a website assessment can help you maximize opportunities by uncovering weaknesses in your current site.

  • The right tool for the job: Magento, WooCommerce, Drupal Commerce, etc.
  • Design is built using either the Genesis Framework for WordPress, or more generally we like to use ZURB Foundation
  • Page templates to cover all the bases from content managed pages, to checkout.
  • Focuses on converting site visitors to paying customers.
  • Fully integrated content management – WordPress, Drupal, or Magento – or a combination of WordPress and Magento
  • Importing of product content – images, descriptions, skus, etc.
  • Payment gateway integration and setup
  • Shipping setup for physical goods
  • Promotional tools like coupon codes and customer accounts
  • LeadPages™ integration
  • Setup and configuration of all the plugins and extensions needed
  • Setup and configuration of all the forms you need
  • Intial SEO strategy consult
  • Feedburner and Mailchimp Setup
  • Website Analytics Setup
  • All content imported and placed

Anything it doesn’t include?

This plan is designed to equip the online merchant with all the tools you need. You need a e-commerce site with the features and function you need to run your business, and you need it to be scalable. That’s what this is.

Not all merchants need branding help so that’s not included in this cost at the entry level. However, because we quote each project on a case-by-case basis, we can include branding work to be part of this project.

Also at this point, website copywriting is not among our service offerings, so while we’ll help you craft and mold your content, we cannot write it. This is particularly true for stores. Product descriptions are really important so if you don’t have them already, or if you need help writing the content for your site we can recommend some great writers, so hit us up!